CarrefourSA Reaches 500 Outlets!
Forex - CarrefourSA (IS:CRFSA), which opened its 500th franchise store in Istanbul, continues to grow with entrepreneurs and spreads the 'New Generation Market' concept across various provinces in Turkey.
Maintaining its game-changing and leading position in the organized food retail sector, CarrefourSA provides the right product from the right producer at the right price to its customers with 1,200 stores in 67 provinces and 15,000 employees, while continuing to grow with tradespeople and entrepreneurs through its franchise system established in 2020.
Investment opportunity for local entrepreneurs The 500th franchise of CarrefourSA, which offers small and medium-sized tradespeople and entrepreneurs the opportunity to trade under the assurance of CarrefourSA, has opened in Istanbul. Speaking at the opening, CarrefourSA CEO Kutay Kartallıoğlu stated, “With our 30 years of experience, we are pioneering change and transformation in the organized retail sector, continuing to shape not only the present of retail but its future as well. While opening new stores, we also continue to grow through our franchise system in which we involve small tradespeople and entrepreneurs. There is a system in CarrefourSA where we can nourish all stakeholders and grow together.
The franchise system is important for both the organized food retail sector and the Turkish economy. We were the first to implement the franchise system in the organized food retail sector in this way. This system facilitates consumers' access to CarrefourSA quality and experience while providing a profitable investment opportunity for local entrepreneurs and employment prospects for the regions they are located in. The greatest advantage of the franchise system we have pioneered for the future and sustainability of our sector is that tradespeople and entrepreneurs feel the strength of both the international Carrefour (EPA:CARR) brand and the Sabancı brand behind them.
Kartallıoğlu continued, “We are continuing to grow with new store investments and our franchise system that includes small tradespeople and entrepreneurs. We reflect our perspective on gender equality in the system we established in 2020. As CarrefourSA, we see women's participation and empowerment in the economy as one of our priorities. Currently, we have 60 female franchisees in our franchise system. We will continue our efforts to increase this number in the upcoming period. We will continue to offer our strong brand image, knowledge of how modern and proper trade should be conducted, our strength derived from the thousands of suppliers we work with, and our supply chain and digital infrastructure, which we have invested in for years, to all our tradespeople.”
The number of new generation tradespeople is increasing Stating that the franchise system has grown in 65 of the 67 provinces since CarrefourSA started operating in 2020 and that they are delighted to reach 500 franchisees today, CarrefourSA Executive Committee Member Bulut Batum said: “With our knowledge and experience, logistics network, marketing, and digital technology infrastructure, our tradespeople become a part of our family under the CarrefourSA brand. We offer significant options for new generation tradespeople with digitalization. By supporting our tradespeople in all matters including product and stock management, IT infrastructure, logistics, design, and accounting, we ensure that they present the right product to consumers with CarrefourSA's quality and assurance in their regions. Additionally, thanks to our strong purchasing structure, our franchisees can source products at much more favorable prices.
As CarrefourSA, we are building our growth plans around the franchise system. To further grow the system, we come together with potential franchise candidates from different provinces of Turkey through Franchise Meetings. Management in grocery stores or small markets is now passing into the hands of the second generation. The second generation is very eager to catch up with digitalization and trends. At the same time, those who want to become a franchisee from scratch are also choosing the CarrefourSA brand. We act very cautiously in every region where we implement the franchise system. Our expert teams conduct field research in accordance with our measurement criteria and determine the suitability of the location proposed by the investor, incorporating requests that meet our franchise criteria into the system. With these efforts, we also protect the earnings of our franchisees, growing together with them in a win-win system.”