Headline: Deckers Outdoor Raises Sales Forecast Boosted by the Power of Hoka Brand

Deckers Outdoor Corp (NYSE:DECK) exceeded its second-quarter expectations and raised its annual sales forecast. The company's success is attributed to the ongoing popularity of its product lines, including UGG boots and Hoka running shoes. Following the announcement, Deckers' shares rose by 8.5% after market close, reaching $164.80, contributing to the stock’s significant 35% increase this year.

Deckers' revised forecast indicates a 12% growth in annual sales, equating to an expected $4.8 billion. This is an upgrade from the previously anticipated 10% increase to $4.7 billion. This adjustment in the sales forecast highlights the strong demand for Deckers' brands, particularly the interest in Hoka athletic shoes, a key factor in the company's performance.