Ernst & Young Unveils Global "All In" Strategy
Foreks - EY (Ernst & Young) has announced its new and ambitious global "All in" strategy, which aims to further elevate its proven successes through its long-standing company culture, brand value, strong ecosystem, competent employees, and global connections. The new strategy, "All in," focuses on the robust connections EY has with its employees, clients, and society, adopting a collaborative working model to shape the future together. The strategy emphasizes not just keeping up with the future, but collectively shaping it alongside all stakeholders to create a better working world.
Under the leadership of Janet Truncale, the new EY Global Chair and CEO, the international consultancy, auditing, assurance, strategy, corporate finance, and tax services firm EY has implemented its global "All in" strategy, aimed at confidently shaping the future and growing together with all stakeholders across more than 150 countries, including Turkey.
Reflecting this new strategy in its brand identity, EY has integrated the slogan “Shape the future with confidence” into its logo. With this emphasis in its logo, EY presents the answer to how it will achieve its goal of a "better working world": by shaping the future with confidence.
This strategy, which centers on creating a better working world for clients, employees, society, and the world, was brought to life following a comprehensive analysis process that utilized EY’s global network and expertise. Feedback gathered from all stakeholders reaffirmed the power of collaboration and its role in enhancing success.
A new strategy in a world of radical changes Due to factors such as economic uncertainties, technological transformation, climate change, geopolitical tensions, and social changes, companies must produce more flexible, innovative, and sustainable solutions. Aware of the challenges faced by global organizations, EY adopts a strong approach to develop forward-thinking strategies that aim not only to help organizations adapt to new conditions but also empower them to proactively build the future through conscious and strategic choices. This necessitates a strategic leadership approach that fosters innovation, builds trust-based relationships, and manages change.
Inspired by the saying, “The best way to predict the future is to shape it, and this requires confidence,” EY’s "All in" strategy focuses on overcoming future challenges as well as seizing opportunities. By collaborating with its stakeholders, EY supports them in guiding their strategic choices accurately, thereby promoting sustainable growth.
Strategic steps for a stronger EY EY is focusing on strategic investments that will provide the greatest impact to its stakeholders while shaping the future. By emphasizing the development of its employees and maximizing their potential, investing in new technologies, renewing industry models, and continuing its leadership in audit quality, EY aims to strengthen its leadership across all areas in which it operates and accelerate sustainable growth. Today, with multidisciplinary teams of around 400,000 people, including over 80,000 technology specialists, EY continues to provide professional services to clients around the world.
As part of the "All in" strategy, the operational processes are becoming more efficient and faster, ensuring that EY employees can easily access the services clients need. This strategic transformation increases efficiency within the organization and offers more comprehensive solutions to clients. By adopting an innovative and agile approach in its decision-making, EY plans to significantly enhance its leadership position in the future business world.