A New Era in Food Labeling: Ban on Phrases like "Butter Flavor" is Coming

The Ministry of Agriculture and Forestry has updated its guidelines for food businesses regarding compliance with regulations. New regulations have been introduced concerning the labeling of vegan and vegetarian products. As part of this, the use of expressions and visuals related to animal products on the labels of these items is prohibited.

There will be no animal-related expressions or visuals on the labels. The regulation aims to prevent consumer deception by removing references to animal foods from the labels of vegan and vegetarian products. For example, terms like “meat flavor,” “butter flavor,” and “chicken taste” will not be included on the labels.

Vegan products that are completely plant-based and produced without dairy and dairy components are also affected by this regulation. No expressions or images that create the perception of milk or cheese will be allowed on the branding and visuals of vegan products. This aims to appropriately guide consumer expectations.

Label regulations for vegan and vegetarian consumers stipulate that no animal-related expressions or visuals that evoke those products will be used on the labels of foods targeted at vegan consumers. Clear definitions of vegan and vegetarian products will be established to provide accurate information to consumers, ensuring that terms that correctly describe the product are included.

In places of collective consumption, there will be clear declarations and visuals stating "suitable for vegetarians/vegans" in menus and brochures. This will facilitate choices for vegan and vegetarian consumers.

The term "milk" will not be used in alternative products derived from plant sources such as soy, oat, almond, and hazelnut. Instead of “milk,” the word “beverage” will be used in naming these products. This will help prevent consumers from forming incorrect perceptions about the product. The labels of these beverages will not state “does not contain milk and dairy products,” but the use of “lactose-free” will be permitted.

In baklava made with peanuts, the term “peanut” will be used. This will make the product's content clearer and prevent misconceptions that could arise from simply using the term “nut.” The new regulations will ensure transparency and honesty in the identification of food products.