THOMSON Officially Enters the Turkish Market
Foreks - THOMSON's product range in Turkey covers a wide array designed in Europe and manufactured in Turkey. This includes HD, FHD, 4K UHD, QLED, and OLED Google (NASDAQ:GOOGL) TVs ranging from 24 inches to 100 inches, as well as advanced broadcasting devices. THOMSON plans to expand its product portfolio next year to include MiniLED TVs, business and gaming monitors, smart projectors, and more.
Every product within the range maintains THOMSON's reputation for reliable design and quality, offering accessible, intuitive technology at competitive prices. Additionally, as the only consumer electronics brand in Turkey offering a three-year warranty, THOMSON emphasizes its commitment to durability and reliability.
“This initiative will be a significant milestone in Turkey’s technology market.” THOMSON's Smart TVs are equipped with the reliable Google TV operating system featuring Google Assistant and Chromecast. With Google TV, users can access over 10,000 apps, including Netflix, Disney+, Prime Video, Apple (NASDAQ:AAPL) TV, Dazn, and YouTube. Google TV aggregates content from different services into one place, eliminating the need to switch between apps to find favorite films. The personalized profile creation feature further enhances the experience by providing tailored recommendations based on viewing habits, making TV watching more enjoyable and personal.
THOMSON's streaming devices are designed to upgrade even older TV models to Smart TVs and provide access to the entire Google TV ecosystem. The latest model, the Streaming Box Plus 270, includes an integrated speaker for real-time responses and built-in microphones for precise voice command recognition.
“THOMSON's next-generation televisions are designed to meet the expectations of Turkish consumers.” Arena Deputy General Manager Kerem Günay highlighted that THOMSON’s entry into the Turkish market marks a turning point for the technology sector, stating, "We are pleased to be part of this process with a brand that has a 130-year history. Our consumers are looking for innovative technology products that do not compromise on quality. THOMSON will perfectly meet consumer expectations with its innovative technologies and high-quality standards." Günay also emphasized that THOMSON will provide value to consumers by establishing a strong position in the Turkish market.
“Our goal is to maximize customer satisfaction with THOMSON products.” Hasan Atasoy, Chairman of the Board at Ensmart, noted that the brand offers innovative solutions to ensure high customer satisfaction in the Turkish market. Atasoy stated, "THOMSON's technology and quality are developed in line with consumer expectations. Our aim is to enrich users' daily lives with THOMSON televisions, which have every detail meticulously addressed, while achieving high satisfaction levels in their viewing experiences." He emphasized that THOMSON models produced in Turkey will stand out in the industry with their world-class quality and advanced technology, ensuring continuous customer satisfaction.
“Our goal is to achieve long-term successes in both production and sales in Turkey.” Mehmet Ali Yıldırım, Country Manager of THOMSON TV Turkey, highlighted the importance of local production processes while stressing the brand's goal to provide the best experience to Turkish consumers with its innovative television models. "We are very excited to bring THOMSON to the Turkish market. Our aim is not only to provide advanced technology but also to offer local consumers the best viewing experience with innovative and user-friendly products that meet their expectations," he added. Yıldırım also emphasized Ensmart's production power, stating, "This collaboration significantly contributes not only to the technology sector but also to local production and employment. Our goal is to achieve long-term success in both production and sales in Turkey."
“THOMSON aims to stand out in today’s competitive consumer electronics sector with its commitment to details and useful innovations.” Sharing the brand's vision regarding its entry into Turkey, THOMSON Marketing Director Nicole Pacheiner commented, “At THOMSON, our mission is to create innovations that truly serve our customers and add real value to their lives. We believe technology should be both advanced and accessible, allowing people to enjoy unforgettable moments with their friends and family. Our products are designed with this thought in mind. We combine high-quality technology with user-friendly features like backlit remote controls, rotating stands, or voice assistance, catering to various needs in today’s homes. As we enter the Turkish market, we are excited to share our commitment to practical innovations, where refined functionality meets the joy and ease of everyday life.”
Gaining popularity with user-friendly features. THOMSON combines safety and comfort with television models equipped with the Google TV operating system, offering an intuitive experience. Designed with user comfort in mind, these televisions are supported by a rotating stand that ensures perfect screen alignment and can pivot up to 30 degrees. The backlit remote control provides comfortable and accurate navigation even in low light conditions. Featuring a frameless design, these models achieve an elegant look even in compact sizes. The adjustable feet available in televisions up to 32 inches allow them to occupy less space, fitting seamlessly into any environment, from 60 cm to 30 cm. Special models with white frames that match white cables and remotes, especially provide aesthetics and harmony in areas like kitchens, bedrooms, and children's rooms. For camping enthusiasts, THOMSON TVs offer a perfect option to enjoy live TV viewing and streaming services on the go, equipped with both classic 230V sockets and 12-volt adapters for use in caravans and boats. All these products have been developed in compliance with European quality standards and optimized for local market needs.
THOMSON brings superior standards of image and sound quality to homes. Supported by the power of Quantum Dot nanocrystals, THOMSON elevates the viewing experience with its Google TV QLED series. The QLED screen offers balanced brightness, stunning contrasts, and an expanded color range to deliver dazzling picture quality. A comprehensive entertainment solution, THOMSON Google TV QLED Plus provides users with an immersive sound experience with powerful front speakers integrated into the frame and Dolby Atmos support, enveloping viewers with deep bass and clear treble. Particularly ideal for fast-paced content, the THOMSON Google TV QLED Pro minimizes motion blur and screen delay with a refresh rate of 144 Hz, ensuring smooth movements and an exceptional gaming experience.
The THOMSON Google TV OLED model, with OLED technology, offers deep blacks, rich colors, and impressive contrasts, delivering exceptional viewing pleasure in all lighting conditions with Dolby Vision IQ+. Additionally, THOMSON's streaming devices enable even older TV models to become smart and access the Google TV ecosystem. These devices provide user-friendly experiences with Bluetooth remote controls featuring special buttons for Netflix, Disney+, Prime Video, and YouTube, along with easy voice search capabilities via Google Assistant.