Setur Named 'Best Tour Operator for Customer Experience'
Setur has achieved first place in the category of "Best Customer Experience Provider" at the ALFA Awards 2024, organized by Marketing Türkiye. The awards ceremony, held on November 11 at Wyndham Grand Istanbul Levent, recognized brands that provided the best experience to their customers throughout the year during the ninth edition of the ALFA Awards.
Receiving the award, Ömer Özkan Şakar, Setur’s Marketing and Corporate Communication Director, stated, "We continuously innovate ourselves to understand our customers' needs and exceed their expectations. Our goal is to create an evolving and distinctive experience beyond merely providing a service. As a result of our efforts, we are very proud to be recognized as the 'Best Customer Experience Provider.'"
The ALFA Awards, conducted in collaboration with Akadametre Research and Strategic Planning, is considered the most prestigious award in the field of experience design in Turkey, with winning brands determined by an internationally standard-based methodology. A comprehensive study conducted with a randomly selected sample throughout Turkey examines parameters such as customers' willingness to experience the brand, communication and relationship dimensions, and brand awareness.
Setur, recognized as the “Best Customer Experience Provider,” continues to improve customer experience standards with its 59 years of experience in the tourism and travel industry through a human-centered approach. Aiming to provide the best and most comprehensive travel experience, Setur focuses on offering a holiday experience that exceeds expectations with its extensive service network across Turkey, branch and authorized sales agencies, duty-free services at 55 points in 22 different locations, nearly 1,500 employees, and carefully selected partner hotels.
To lead in the digital age, Setur continually updates its online sales channels in line with consumer needs. With setur.com.tr and the Setur mobile application, it makes travel more accessible through user-friendly interfaces and smart, rapid access to a wide range of services via the ChatGPT-supported Travel Assistant.
Setur, whose quality is certified with ISO 9000-2001 standards, focuses its investments on prominent industry trends such as digitalization and personalized travel experiences.